Marketing a WordPress website is becoming easier and easier. But that only applies if you already know what you want to achieve and if you have a rough idea of how you are going to achieve it. There are lots of plugins that will help you to reach a wider audience, but you can’t just frantically use all of them. Also, there are also other very important aspects which you can’t just overlook. In this article we are going to see what you can do to create a successful marketing campaign.
Create a Plan
You need to know where you are going. It’s important that you set goals for yourself before you start working on a project. This sets an ending point for you, which makes the road easier. If you had to walk for an unlimited amount of miles, instead of knowing that you have X more miles to walk, wouldn’t you feel down?
The idea here is to set realistic goals for yourself. If you’ve just created your first website, you can’t expect to hit 100,000 monthly views in an year. It’s just not that simple. Nowadays there are lots of things that you can do, but you need to do them in the right moments for them to be effective. For instance, let’s say that you want to start a Facebook campaign. Starting a campaign on the social media requires that you have a lot of content on your website and that it already has some credibility.
You can’t start a campaign when you have some content on your website. So coming up with a plan is tangled with having realistic expectations of where you are. If you’re creating a website that is in a very tight niche, you can’t really expect very large success, in terms of traffic. You are going to get people who are very interested in what you are talking about, but there won’t be too many of them.
So you should sit down, take a piece of paper and a pen, and start tinkering on what your goals are. Perhaps you want to get 50 visitors daily by the end of the month. For a new website that is achievable. Perhaps, you want to start making money with affiliates or with Google Adsense. You will have some hard times in the beginning, but that’s achievable too.
Do The Basics at All Costs
People are starting to think that SEO is becoming outdated. Even though it is true that SEO isn’t what it used to be back in the days, there is still lots of life in it. Truth is that people are starting to omit optimizing their website for SEO purposes and that is going to start hurting them. Instead of only having an ad campaign, you can get lots of traffic through the search engines.
So your first step should be to install an SEO plugin (preferably the one by Yoast) and optimize all of your pages and posts. Don’t forget that you should write an unique page description, as well as add alt tags for the images. All of this is very important when you want to achieve quick and certain success.
Believe me, SEO can still go a long way, as there are still people which are getting significant traffic from the search engines. Even though it’s not much of a reliable business model now, there are still websites which make lots of money by writing on small niche topics.
Social Media is Your Friend
Social media is the way to go nowadays. If you are not present on the social media, then it’s going to become increasingly hard for you to stay in the business for the long term.
If you have the financial resources, you should learn how to do ad campaigns. Facebook, as well as Google, ads are the best way to go when you are just opening your website for visitors. You only pay for those who come to your website, and, for Facebook, you can very tightly target only certain groups of people. This is a great way of spreading the word for your website. However, once people hop onto your website, they will need to see some quality content if you want them to come back again.
Of course, we are fully aware that not all of the people have the financial resources to start an ad campaign, so there are alternative ways. You should necessarily create profiles for your business on all of the social media. This is a certain. At the beginning you are not going to get too many likes, but with time, and a few strategies, you will be able to get people to like your page which will lead to more customers.
Currently, people love pages which share what they want to see. If you have a website on some topic that people are passionate about (which is practically any topic if your content is well written) then you will be able to create a tunnel from the social media to your website. Just think about all of the pages that share images all day and they get thousands of likes. Why? Because the images are of interest to the people who have liked to the page. They are interested in seeing those images. And if you put a link to your website, you can be certain that a good deal of those people will hop onto your website as well.
Another thing that you can do on social media is to create contests. That is a sure way of gathering at least a few likes or shares of your content. Simply give an award for someone random who has liked your page or shared your content. You can also write an app that counts how many people each person has referred (to your page) and then give an award to the person who has the most referrals. These are strategies that are perfect to use when you have a medium amount of people following your business. This way you will quickly gather lots of new likes.
Constantly Improve Your Website
There are lots of things that people are doing to make your life easier – plugins, new themes, WordPress updates, and so on. You should take full advantage of that. Don’t be scared to spend an extra $10 for a theme that looks really good. Also, get all of the plugins which you need, if they are compatible with your theme. Once you have the proper tools, it will be much easier for you to put in the required amount of work so that your website succeeds.
However, the tools are only going to make it a bit easier for you. That doesn’t mean that you will be able to do less work. You will need to constantly increase the amount of content that you are creating, as well as make the quality better. If you’re hiring writers, see if their writing is improving. If not, you should look for professionals who are better and always willing to improve. It’s important that you work with the best if you want to succeed.
Also, don’t be afraid to experiment. If you’re making money off Adsense, then create a few pages with different ad placements. Compare the ratio of the visitors and the people that have clicked the ads and make your conclusions. Without testing, you will never find out what is the best thing to to do at this moment.